University of California introduces new logo

2:06 PM, Dec 8, 2012   |    comments
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OAKLAND, Calif. (AP) - After 144 years with the same logo, the University of California has decided it's time for a new look.

University officials say a new seal with a simple and more contemporary design will be appearing on the university's marketing materials and websites.

The Oakland Tribune reports the new logo - designed by an in-house team - is part of a move to remake the image of the 10-campus university.

A school official says the university's original logo - with an 1868 date stamp and "Let there be light" script - contains intricate details that didn't reproduce well or come across digitally when used in small places.

The original logo will remain in use, appearing on the president's letters and official university documents.

The Associated Press

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