Nintendo and Old Navy are teaming up this Black Friday to deliver a deal to up shoppers' game. None other than Mario himself will be the hero of Old Navy's "Cheermageddon" Black Friday Giveaway. On November 23, visitors who line up early and purchase at least $40 in merchandise at Old Navy locations across the United States will have a chance to receive a free New Super Mario Bros. U game for Nintendo's groundbreaking Wii U system. The game retails for $59.99 new. Throughout Black Friday, Old Navy shoppers will also receive a special game card in stores for a chance to win one of 1,000 Wii U systems, which retail for $299.
Furthermore, from November 22-24, one-third of Old Navy stores across the United States will feature interactive demo stations where shoppers can sample New Super Mario Bros. U on the new Wii U. These stores will also have Mario-themed photo backdrops where fans can snap fun pictures with Mario and his Mushroom Kingdom friends. As a bonus for visitors to Old Navy's flagship stores in San Francisco and New York, Nintendo will provide extra activities with additional New Super Mario Bros. U demo kiosks and photo opportunities with Nintendo costumed characters. Together, Nintendo and Old Navy aim to keep value-minded holiday shoppers smiling as they seek out the must-have entertainment gift of the holiday season and fashionable clothing items for loved ones.
New Super Mario Bros. U itself launches on November 18 and lets up to five players join Mario for a wild side-scrolling adventure in high definition for the first time. The game includes Boost Mode, which lets the player holding the touch-screen GamePad place platforms to assist other players. The Wii U system also launches on the 18th and offers completely new and unexpected game-play and entertainment experiences. Its revolutionary second-screen controller, the Wii U GamePad, fundamentally changes the way people play, browse, share and communicate.